RICHMOND LAM
OVER THE YEARS
An ongoing portrait practice shaped by a quiet, empathetic gaze attentive to subtle gestures and unspoken atmospheres.
Each image explores presence, identity, and place, revealing psychologically rich moments where individuality and context gently intersect.
Photographer: Richmond Lam
RICHMOND LAM
UNSCRIPTED ELEGANCE
This series explores the interplay between design and the reality of modern motherhood.
Poised, fashion-forward woman inhabit curated yet lived-in interiors where moments of spontaneity, disorder, and childhood subtly disrupt a world of elegance and intention. Nothing is fixed, everything coexists.
This dynamic reveals a refined balance where aspiration meets authenticity, and design meets life. A portrait of contemporary femininity defined by identity, self-expression, and the quiet complexity of everyday life.
Team
Talents: Jeehye & family
Creative Direction: Richmond Lam
Photographer: Richmond Lam
Production: Simone Lussier
Stylist: Jay Forest
Set Designer: Vanessa Lee Jackson
HMUA: Brigitte Lacoste
Photo Asisstant: Meriem Abbes
Production Coordinator: Simone Joiner
RICHMOND LAM
ELLE QUÉBEC
"We need to stop putting boys on a pedestal by giving them all the power. I raised my children telling them they were equal, responsible for their actions and for how they behave in life. Not giving boys more importance than girls is also a way of living in harmony."
— Gisèle Pelicot
Talent: Gisèle Pelicot
Art Direction: Samantha Puth
Copywriter: Laurie Dupont
HMUA: Jean-François Cd
Photographer: Richmond Lam
RICHMOND LAM
JJJJOUND
Over the years, collaborations with JJJJound have been guided by a shared commitment to clarity, permanence, and timeless design.
Each campaign highlights the refinement of familiar archetypes through thoughtful form, material, and function.
Team
Art Direction: Justin R. Saunders
Designers: JJJJound Studio
Photographer: Richmond Lam
RICHMOND LAM
MACKAGE KIDS
This shoot for Mackage’s kids collection celebrates a spontaneous, joyful energy even for this winter season.
Stylist: Gabriel Dupuis
MUA: Maxime Lajoie
Talents: Sophie and Eden
Digitech: Jason Nankoon
Photo Assistant: Raphaël Le Moult
Photographer: Richmond Lam
Production: Consulat
RICHMOND LAM
JJJJOUND x SALOMON
The JJJJound x Salomon Sportstyle collaboration moves through the city with purpose. Rooted in outdoor performance, the collection reinterprets technical footwear for everyday urban motion—designed for movement, durability, and ease. From the street to the in-between moments, function leads the way.
Art Direction: Justin R. Saunders
Designers: JJJJound Studio
Photographer: Richmond Lam
RICHMOND LAM
IVANHOÉ CAMBRIDGE
“A project I did summer 2023 for Ivanhoé Cambridge in Montreal and Toronto, bringing together two things I love about photography: people and places.
In my high school yearbook, I wrote that I wanted to be an architect; Life had other plans, but my love for iconic buildings like Place Ville Marie never faded.”
- Richmond Lam
Team
Agency: Cossette
Art Direction: Isabelle Côté
Stylists: Indianna Petit and Tania Martins
MUAs: Avangelia Pavlakos and Stéphanie George
Talents: SheShelley, Renaud, Anna Cherkaeva, Mischa Harper, Amit Sharma, Lansana Nwosu, Alex Yeung
and Reatchy
Digitechs: Emily Gilbert and Mathis de Vriese
Photo Asisstants: William Daviau and Marvin Kwan
Photographer: Richmond Lam
Production: Septième
RICHMOND LAM
ATELIER HOTEL MOTEL
Collaborations with Atelier Hotel Motel, exploring gesture, movement, and color through a dynamic visual language.
Each series plays with motion and form, translating the brand’s vibrant, contemporary spirit into fluid visual narratives.
Photographer: Richmond Lam
RICHMOND LAM
MAILCHIMP & CO
For Mailchimp & Co, Mailchimp’s partner program for agencies, this evergreen image library supports the evolution of its audience. As the program expanded from freelancers to larger agencies, the existing visuals no longer aligned with this new positioning.
This shoot offers a candid, day-in-the-life perspective of agency partners, grounded in an office environment that feels both familiar and inspiring.
Art Direction: Marissa Korda
Sr Designer: Rachel Lin
Brand Design: Kristie Feltner
Stylist: Frédérique Gauthier
MUAs: Jess Cohen and Axel Kamali
Prop stylist: Evelyne Morin
Photo Assistants: Emily Velasquez-Gilbert and Mitchell Wright
Photographer: Richmond Lam
Retoucher: Jessika Chiasson
Casting & Location Scout: Le Repertoire
Production: Rodeo Production
RICHMOND LAM
THÉÂTRE LA LICORNE
At the heart of the campaigns for these four seasons, the image bank reflects Théâtre La Licorne’s values of openness and inclusion. It creates a vibrant and welcoming visual universe that evokes an inviting space for all audiences while highlighting the different productions.
Agency: Caserne
Art Direction: Ugo Lachapelle
Stylist: Racky Sow
HMUA: Evangelia Pavlakos
Photographer: Richmond Lam
Production: Rodeo Production