JULIEN PAYETTE-TESSIER
KRONO NUTRITION
Marking the beginning of an ongoing annual partnership between Krono Nutrition and Julien, this campaign, photographed in Andalusia, explores the world of gravel through a cinematic lens where performance, endurance, and vast landscapes converge.
Blending documentary storytelling with brand imagery, the series captures the spirit of the sport with authenticity and energy.
Team
Marketing Director: Elisabeth Bettez
Art Direction: Julien Payette-Tessier
Talents: Jaakko Hänninen, Julie Abrahamsen
& Mathias Panduro
Photographer: Julien Payette-Tessier
Production: Simone Lussier
JULIEN PAYETTE-TESSIER
CLUB MED
In the heart of the Alps, this photo shoot captures the power of movement and the adrenaline of elite skiing. Between daring descents, bold jumps, and breathtaking landscapes, Tignes becomes the perfect playground to showcase performance and style.
Photographer: Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
ROSMO
In the lineage of air-cooled performance, every component is shaped through iteration, refinement, and time. Julien brings these elements into stillness, where their surfaces and construction reflect a deeper pursuit of balance.
What remains is a quieter form of intensity, one that defines the experience before ignition.
Photographer: Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
GRAND PRIX CYCLISTES
This series explores the vibrant world of the Grand Prix Cyclistes de Montréal and Québec through images that capture the intensity of the race, the precision of the riders’ movements, and the collective energy of the peloton.
Between explosive sprints, moments of focus, and shared camaraderie, each photo reveals a fragment of cycling life. Tight framing, plays of blur, and iconic urban settings convey the tension of movement in an environment where elite sport meets city life.
Photographer: Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
ROSSIGNOL
“When a rider throws out wild ideas on set (because it’s not his first rodeo), it’s truly a gift. That creative back-and-forth makes the shoot easy and truly collaborative. Loved shooting Jonah Williams on the new Sender 100 from Rossignol in Tignes!”
— Julien Payette-Tessier
Talent: Jonah Williams
Photographer: Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
ARGON18 - NITROGEN PRO
Blending exploration and creation, that’s where the magic happens. With the Nitrogen Pro, the images are crafted to feel as fast and refined as the bike itself: sculpted light, deep shadows, and subtle motion conveying speed, lightness, fit, and ride optimization, all in a single frame.
Art Direction: Samuel Clairoux
Photographer: Julien Payette-Tessier
Production:
JULIEN PAYETTE-TESSIER
NORDA 005
For this project, Norda wanted to explore three themes: breathability, lightness, and durability. The brand was looking for a fresh visual approach—one that would stand apart from trends and position the 005 launch as a significant milestone for Norda.
Fun fact: some images initially intended as tests ended up becoming final visuals. All effects were created directly during the shoot.
Art Directon: Gerard Cleal, Adam Voidoid and William
Photographer: Julien Payette-Tessier
Set Design: Michaël Ho
JULIEN PAYETTE-TESSIER
CIELE ATHLETICS
Running doesn’t stop when the sun goes down. For Ciele’s NiteRite fall collection, the brief was to capture true visibility in motion—showing reflective gear performing in real running conditions. Reflective materials don’t simply light up with a flash; their effect shifts with every change in angle, distance, and light intensity.
With multiple runners in frame, balancing realism and impact was essential. The goal was to preserve raw, authentic energy while letting the gear shine exactly as designed.
Team
Art Direction: Marco Cibola
Marteking: Dan Marrett
Talents: Lucie and Dan Marrett
Photo Assistant: David Augusto
Photographer : Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
PEPPERMINT
A wave of creative energy with Peppermint’s team! Pushing experimentation further: double exposure, underwater light painting, long exposures, panning, night photography, and drone work. Shoutout to the exceptional athletes!
Art Direction: Frederic Dorais
Marketing: Alex d’Anjou
Talents: Abby, Carla Northy, Dani Arman, Darcy Bud, Jen Kyle Whalen, Lucy Mannall and Smaish
Director: Jordan Lovelis
Photographer: Julien Payette-Tessier
JULIEN PAYETTE-TESSIER
NORDA
For this shoot with Norda, the images highlight the sculptural quality of the shoe: the texture of the Vibram sole, the sleek woven upper, and the vibrant contrast of color against a bold monochrome backdrop. The result is a clean, graphic composition that emphasizes both performance and design.
Art Directon: Gerard Cleal, Adam Voidoid and William
Set Design: Michaël Ho
Photographer: Julien Payette-Tessier