JULIEN PAYETTE-TESSIER
NORDA 005
For this project, Norda wanted to explore three themes: breathability, lightness, and durability. The brand was looking for a fresh visual approach—one that would stand apart from trends and position the 005 launch as a significant milestone for Norda.
Fun fact: some images initially intended as tests ended up becoming final visuals. All effects were created directly during the shoot.
Art Directon: Gerard Cleal, Adam Voidoid and William
Photographer: Julien Payette-Tessier
Set Design: Michaël Ho