JULIEN PAYETTE-TESSIER
CAN-AM
Shot in a controlled studio setting, the series explores contrast between precision and energy. Sculptural lighting defines the bikes’ geometry and design, while subtle motion elements and bold accents introduce a sense of speed and attitude. It balances refinement with performance.
Agency: Cossette
Art Direction: Gilles Legault and Etienne Bessette
Photo Assistant: Jean-Christophe Jacques
Photographer: Julien Payette-Tessier
Production: Sarah Longpre