BOBBY LEŌN
“DEFYING GRAVITY” - HARRI
The campaign plays with the illusion of weightlessness through meticulously staged scenes: suspended bodies, directional lighting, and a neutral backdrop help highlight the sculptural volumes of the clothing. The lighting enhances the smooth textures and inflatable forms, creating a strong contrast between tension and lightness. Each frame is carefully composed to freeze movement, emphasizing the precision of the design and the balance of the compositions.
Art Direction: Stefano Giuliano
VFX: Sneha Belkhale
SFX: Fabien Abadie
Choreographer: Daniel Alwell
Talents: Jos Nyreen and Jonas Mal
Photographer: Bobby León
Director: Bobby León